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Our core value: Vision Zero

Updated: May 17, 2023

As a company that specializes in creating traffic simulators using virtual reality technology, we are committed to promoting safety on the roads. One initiative that we strongly support is Vision Zero, a global movement that aims to eliminate all traffic fatalities and serious injuries.



But what is Vision Zero?

At its core, Vision Zero is based on the principle that human life and health should be prioritized above all else. This means that roads and transportation systems should be designed in a way that minimizes the risk of crashes and protects vulnerable road users, such as pedestrians and cyclists.


To achieve Vision Zero, a holistic approach is needed that focuses on several key areas, including:

  1. Safe road design: Roads should be designed to prioritize the safety of all users, including pedestrians, cyclists, and motorists. This includes measures such as traffic calming, separated bike lanes, and improved signage and crosswalks.

  2. Safe vehicles: Vehicles should be designed to minimize the risk of crashes and reduce the severity of injuries in the event of a crash. This includes features such as automatic emergency braking, lane departure warning, and side-impact protection.

  3. Safe speeds: Speed is a major factor in the severity of crashes, and reducing speeds can significantly improve safety. This can be achieved through measures such as lower speed limits, traffic calming, and automated speed enforcement.

  4. Education and awareness: Public education and awareness campaigns can help to change attitudes and behaviors towards road safety. This includes initiatives such as driver education programs, public awareness campaigns, and community outreach.

  5. Data and evaluation: A data-driven approach is needed to identify high-risk areas and prioritize safety improvements. This includes collecting and analyzing crash data, conducting safety audits, and evaluating the effectiveness of safety interventions.



How does VR come into the picture?


One of the key ways that virtual reality technology can contribute to Vision Zero is by providing a safe and immersive environment for training and education. Our traffic simulators allow users to experience different scenarios, such as distracted driving, impaired driving, and speeding, in a controlled environment. By simulating these scenarios, users can learn how to recognize and avoid dangerous situations on the road, improving their driving skills and reducing the risk of crashes.


Our simulators can also be used to test and evaluate new road safety measures. For example, we can simulate the impact of new road designs, such as roundabouts or protected bike lanes, before they are implemented in the real world. This allows transportation planners to identify potential safety issues and make adjustments before construction begins, ultimately leading to safer streets for everyone.


Another way that virtual reality technology can contribute to Vision Zero is by promoting public awareness and engagement. Our simulators can be used to create interactive exhibits or public demonstrations that educate people about the dangers of unsafe driving practices. By providing an immersive and engaging experience, we can help to change people's attitudes and behaviors towards road safety, ultimately reducing the number of crashes on our roads.




Closing remarks


While Vision Zero is an ambitious goal, it is important to remember that every traffic fatality and serious injury is preventable. By prioritizing safety and taking a holistic approach to road design, vehicle design, and education, we can create a future where no one dies or is seriously injured in a traffic crash.


At its core, Vision Zero is about valuing human life and health above all else. As individuals, communities, and societies, we have a responsibility to work towards this goal and create safer roads and transportation systems for all.


In conclusion, as a company that works with virtual reality technology to create traffic simulators, we believe that Vision Zero is an important and achievable goal. By promoting safety through training, testing, and public awareness, we can create a future where no one dies or is seriously injured in a traffic crash. We are committed to playing our part in making this vision a reality, and we hope that others will join us in this important mission.

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